Privacy Policy
Last Updated: 3rd June 2026
Introduction
The Fabled Forge ("we", "our", "us") is committed to protecting and respecting your privacy.
This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website, purchase products, subscribe to our mailing list, or otherwise interact with us.
By using our website, you agree to the collection and use of information in accordance with this policy.
Who We Are
The Fabled Forge
Owner: Emily Allen
Location: Uttoxeter, Staffordshire, United Kingdom
For any questions regarding this Privacy Policy or your personal data, please contact:
Email: emily@jewellerywithlife.co.uk or emilyjanedeacon@gmail.com
Information We Collect
We may collect and process the following information:
Information You Provide Directly
Name
Email address
Billing and shipping address
Telephone number (if provided)
Order information
Information submitted through contact forms
Information provided when subscribing to our mailing list
Information Collected Automatically
When you visit our website, we may automatically collect:
IP address
Browser type and version
Device information
Pages visited
Time spent on pages
Referral sources
Cookies and similar technologies
How We Use Your Information
We use your information to:
Process and fulfil orders
Communicate regarding purchases or enquiries
Provide customer support
Send marketing emails where consent has been given
Improve our website, products, and services
Detect and prevent fraud
Meet legal and regulatory obligations
Marketing Communications
If you subscribe to our mailing list, we may send occasional emails about:
New collections
Product launches
Bespoke commission opportunities
Events
Studio updates and news
You may unsubscribe at any time using the unsubscribe link included in every email or by contacting us directly.
Legal Basis for Processing
Under UK GDPR, we rely on the following lawful bases:
Consent (for marketing communications)
Contract (to process and fulfil orders)
Legal obligation (for tax and accounting requirements)
Legitimate interests (to improve our services and website)
Sharing Your Information
We do not sell your personal information.
We may share your information with trusted third-party providers where necessary to operate our business, including:
Payment processors
Website hosting providers
Email marketing platforms
Delivery and courier services
Analytics providers
These providers only receive the information necessary to perform their services.
Data Retention
We retain personal information only for as long as necessary to fulfil the purposes outlined in this policy, including legal, accounting, and tax requirements.
Your Rights
Under UK data protection law, you have the right to:
Access your personal data
Correct inaccurate information
Request deletion of your personal data
Restrict processing of your data
Object to processing
Withdraw consent for marketing communications
Request transfer of your data where applicable
To exercise any of these rights, please contact us using the details above.
Cookies
Our website may use cookies to improve functionality, analyse website performance, and enhance your browsing experience.
You can manage cookie preferences through your browser settings.
For more information, please refer to our Cookie Policy.
Security
We take reasonable measures to protect your personal information against unauthorised access, loss, misuse, or disclosure.
However, no method of internet transmission or electronic storage can be guaranteed as completely secure.
Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites.
We encourage you to read their privacy policies before providing personal information.
Changes to This Policy
We may update this Privacy Policy from time to time.
Any changes will be posted on this page with an updated revision date.
Contact
If you have any questions about this Privacy Policy or how your information is handled, please contact:
The Fabled Forge
Email: emily@jewellerywithlife.co.uk